Minister for Tourism, Arts, and Culture, Hon. Belden Namah, has launched the inaugural Papua New Guinea National Tourism Conference 2025, unveiling an ambitious vision to strengthen the country’s tourism industry through strategic investment, sustainability, and global promotion.
The Conference is scheduled from April 9 to 10, 2025, at APEC Haus in Port Moresby, under the theme “Celebrating Our Unity in Diversity to Inspire Our Future.”
The announcement at the Hilton Hotel on February 27 brought together key stakeholders, government officials, industry leaders, and international partners, including PNG Tourism Promotion Authority (PNGTPA) CEO Eric Mossman Uvovo and Mineral Resources Development Company (MRDC) Managing Director Augustine Mano.
The Tourism Promotion Authority (TPA), in partnership with the Papua New Guinea Tourism Industry Association (PNGTIA), will host the event.
It aims to convene leading experts, industry stakeholders, and key decision-makers to explore critical issues, discuss emerging trends, and develop a sustainable roadmap for the future of tourism in PNG.
MRDC Commits K250,000 in Platinum Sponsorship
A highlight of the launch was the announcement of MRDC's Platinum Sponsorship, reinforcing its strong commitment to tourism and hospitality.
MRDC’s Mano announced the sponsorship, stating: “MRDC is contributing K250,000 towards hosting the conference as part of our long-term vision for a diversified economy beyond extractive industries.”
He emphasized MRDC’s role in tourism development, particularly through investments in infrastructure and hospitality, including the introduction of the International Hilton Brand to PNG.
“Tourism can complement extractive resources, as it offers a lasting benefit for our people. That’s why our investments in aviation, finance, healthcare, real estate, and power generation all contribute to building a foundation that supports and promotes tourism," Mr Mano added.
Namah: Tourism a Key Economic Driver
Minister Namah called the conference a vital part of the country’s long-term economic strategy. The Conference will also complement the country’s 50th Independence Jubilee Celebrations this year.
“This conference will serve as a catalyst, awakening the immense opportunities within the tourism industry and encouraging Papua New Guineans to recognize the ‘pot of gold’ that exists in this sector,” he said.
Sustainability was a key focus of the Minister’s address, with Namah stressing the need to balance tourism growth with environmental and cultural preservation.
“Our pristine rainforests, marine biodiversity, and rich traditions must be protected. We must ensure that tourism benefits local communities while preserving our heritage for generations to come,” he said.
Minister Namah highlighted ongoing efforts to promote eco-tourism, encourage responsible travel, and implement policies to prevent overexploitation of PNG’s natural and cultural assets.
Recognizing the need for stronger global marketing efforts, Minister Namah announced plans to enhance digital marketing strategies, collaborate with international travel agencies, and participate in major tourism expos.
“The world needs to hear Papua New Guinea’s story. From our adventure tourism to cultural festivals, we have so much to offer. It is time to make our presence known on the international stage,” he declared.
Commitment to Infrastructure
The Minister also outlined the government’s commitment to improving infrastructure, safety, and security to make PNG a more attractive destination for international visitors.
“For Papua New Guinea to compete on the global stage, we must improve our airports, roads, and accommodation facilities while ensuring that our country is safe and welcoming to all visitors,” he stated.
Namah reaffirmed the government’s commitment to working with the private sector and international partners to attract investment into the tourism industry.
He urged government agencies, provincial authorities, and private sector stakeholders to collaborate in advancing PNG’s tourism agenda, commending the PNGTPA for its efforts in promoting the industry.
“We must unite as a nation to unlock the full potential of our tourism industry. This is our opportunity to transform Papua New Guinea into a world-class destination,” he said.
Meanwhile, Uvovo said, “The PNG Tourism Industry Association represents over 60 members, including hoteliers, transport providers, tour operators, artisans, and trekking companies. This conference is a vital platform for knowledge exchange and the development of actionable strategies to promote sustainable growth.”
Uvovo added that the conference will feature a public exposition, allowing attendees to explore tourism products and experiences firsthand. Further details about the conference program, registration, and participation will be released in the coming weeks, he added.
