LAE Biscuit Company Limited for the first time is promoting its quality Papua New Guinea-made products to the world through an exhibition in Australia.
Fine Food Australia is the leading trade event for the food industry running for 40 years.
The event has featured hundreds of food industry professionals from Australasia and beyond.
In an interview with The Nation newspaper, Lae Biscuit Company general manager John Chow said they were grateful to be part of the event through the efforts of the Pacific Trade Invest Australia, as part of the Pacific Islands stand in Melbourne.
"It certainly puts us on the map with other known manufacturers in the Pacific," he said.
"The best part is seeing different Pacific Islanders recognise our brand and share their excitement and enthusiasm to see us here at the exhibition.
"We aren't focusing on our Snax biscuits (but on) our company as a whole, and that we can be trusted to create and develop quality products within PNG that can meet the needs of customers overseas."
He added that although the company faced many challenges as a local manufacturer, he was optimistic that in time it would get the full support it needed to be a renowned food manufacturer in the Pacific in line with its overall vision.
Chow also said it was an exciting opportunity for the company to promote its new products along with its branding partnership with National Rugby League club Cronulla Sharks, South Sydney Rabbitohs and PNG Kumuls superstar Alex Johnston.
It is proud of its food safety system certification (FSSC 22000) international certification, which only a handful of local food companies have achieved in PNG.
Meanwhile, group chairman and founder Ian Chow revealed that manufacturers would not survive in PNG if the Government failed to find additional markets.
He said there were too many people with no jobs or money, while a high costs of manufacturing and lack of government assistance was holding back the potential of the country.
