The Papua New Guinea Tourism Promotion Authority (PNGTPA) has officially partnered with the Jimi District Development Authority (JDDA) in Jiwaka Province to enhance local tourism and promote local culture on a global stage.
This was formalised through a Memorandum of Understanding (MOU) signed on October 11 at the Ela Beach Hotel in Port Moresby.
PNGTPA Chief Executive Officer Eric Mossman Uvovo described the MOU signing as "small but very significant."
“What we can do is drive tourism at the district level, with the potential for cultural tourism, bird watching, festivals, and guided tours in the area, which is a global based tourism attraction,” he said.
Uvovo acknowledged some challenges, including financing and law and order issues. He urged for a proactive approach, saying: “Let’s not wait for law and let’s take the tourism agenda head-on.”
Hon. Wake Goi, the new Minister for Mining and Member for Jimi Open electorate, also stressed fostering partnerships for tourism promotion. He expressed a desire to explore how the mining sector could support local tourism, stating: “Let’s drive this tourism agenda.”
Mr Gabby Aipanga, Chairman of the Jimi Marita Festival, outlined ongoing tourism promotion efforts, particularly around the Annual Jimi Marita Festival, which showcases the cultural, health, and economic significance of the Marita crop.
The festival has been registered with the National Cultural Commission and has been in collaboration with the PNGTPA since 2022.
The Jimi District, one of three districts in Jiwaka Province, is characterized by its mountainous terrain and lush rainforests. According to the 2011 census, the district has a population of approximately 70,000 to 80,000 residents.
The festivals as discussed can also generate income through local tourists within the area, resulting in a boost of economic activity, Mr Aipanga said.
The festival and other tourism initiatives aim to develop Jimi as a tourist destination through projects such as the Memints Track Development, a historical 32-kilometer track from Banz Township, ideal for bird watching and sightseeing; and the Mini Museum, a collection showcasing local handicrafts, art, and traditional tools.
This partnership positions Jimi District as a vibrant cultural and tourism hub in PNG, with the potential to attract both domestic and international visitors.
Attendees included Kennewton Kennedy TPA Executive Manager for Partnership and Product Development; Mathew Pyakali, CEO of JDDA; PNGTPA management representatives and JDDA officers.
